SAKURA [god mode]
The divide. You must cross it. The simulation is your simulacrum. The colour of the blossom. Impermanence. Infinite potential.


ACRONYM® was founded in 1994 by Michaela Sachenbacher and Errolson Hugh as an independent design agency with a focus on the unification of style and technology in apparel. Through its eponymous brand, as well as its numerous contract design projects, ACRONYM® has been instrumental in the emergence of a new generation of technical apparel products and users. Conceptualized by Errolson Hugh, this AR project includes contributions from the ACRONYM® network of international collaborators, including Creative Director Rod Chong, Creative Technologist Michael Tello, Automotive Concept Designer Khyzyl Saleem, Electric Car Builder Bisi Ezerioha, Electronic Musician Daniel Bressanutti, Art Director Laura Dubuk, Graphic Designer Kazuhiro Aihara, Developer Look Mister, and Typographer David Rudnick.